It’s Ad Wednesday.
The hump day that shares the brilliant!
and the bad (roadkill)
ads from around the planet.
Does annoying work in advertising?
Company: Miralus Healthcare
Product: Head on
Agency: made in-house by HeadOn, (according to slate.com)
My recent most annoying ad (road kill all the way) has got to be: HeadOn
We see them and hear them all the time. Are they strategically annoying or the work product of some marketing team lost in space? I like to know what you think and what your most annoying commercials are?
This is the most amateurish and mind-numbing creative execution out there.
Formula: Repeat the tagline not once, but three times as a woman rubs the product on her forehead. Yet the annoying spots have jump-started sales and won the brand pop-culture credibility and some serious free airtime — including a solemn commentary from “NBC Nightly News” anchor Brian Williams, who called it “the most annoying ad on television.” Sales are up 234%. That gives me a headache.
Watch it here.
Need more annoying spots check out: www.annoying.uber.com
Have you seen any interesting born-again brands that have been around along time and suddenly and need a fresh look or maybe an obituary draft? We want to hear from you.
About the author: Karen Post, a.k.a. The Branding Diva® is an international authority on branding, marketing, and entrepreneurial matters. She is has been featured as a business expert in print publications; on TV, radio, and on Web channels. Karen authored the best-selling book Brain Tattoos, Creating Unique Brands That Stick in your Customers’ Minds and she is co-founder and CEO of Oddpodz.com, an idea engine for creative professionals and business. Her work has benefited large and small organizations in the United States and around the world.
