That was easy (money)

This is odd. Were you aware that EasyJet does not own its brand?

From Wikipedia: “unlike most other airlines. Sir Stelios Haji-Ioannou, the founder and largest individual shareholder of EasyJet, has sole ownership of the ‘easy’ brand and licenses it to the airline (as well as to all other easyGroup businesses). For most ‘easy’ businesses, the business pays a specified fee to Stelios for the use of the name. However, given the strength of the EasyJet brand and the high amount of free advertising and publicity it lends to the other ‘easy’ businesses, it was agreed at the time of flotation that EasyJet could use the name on a perpetual license for 1.

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).