13 07, 2015

Critical step in any great brand – Walk in the customer’s shoes… often!

By |2019-08-19T08:19:39-04:00July 13th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development, Resources|

Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.

10 07, 2012

Must-have creativity books to increase performance, productivity and profits

By |2019-04-22T17:42:14-04:00July 10th, 2012|Branding, Productivity|


Creativity is the fuel for all progress in life and business. And the good news, CREATIVITY is within everyone's reach. While some people are born with a stronger creative twist to their thinking, creativity is a skill that can be learned. Developing a deeper creative mind is one of my favorite passions in life. I'm always looking for new resources and thought leaders that can help me produce more creative juice so I can enjoy my journey and achieve my goals. Here are three books on the subject of creative thinking and enhancement methods that have helped me be more creative thus adding more value to what I offer the world, my clients, followers and friends. If you are looking to boost your creative power, I highly-recommend you check these out.

26 05, 2012

A kitchen fork, fast lane life and serendipity.

By |2019-04-22T17:42:15-04:00May 26th, 2012|Branding, Entrepreneurship, Productivity|


Recently I've been forgetting things. Last Friday I headed to Chicago. When I got to the ticket counter at the airport I had a flash, did I remember to pack my Apple power cord for my laptop? No, I didn't. And because I've bought so many of those silly $100 replacement cables and lost them too, I was not about to hit the road without it. So I quickly phoned up my driver to see if he could run back to my place, get it and bring it to me before my flight left. Like a champ, he said no problem. So how does a list-obsessed traveler like me forget stuff like this? By moving too fast.

24 05, 2012

Increase tradeshow ROI – 12 tips to take home more

By |2019-04-22T17:42:15-04:00May 24th, 2012|Branding, Entrepreneurship|


This past weekend I attended the National Restaurant Association Show in Chicago. This show hosts over 100,000 attendees from over 100 countries. The mix included suppliers, restaurateurs, the media and entrepreneurs, like myself, hoping to tap into this lucrative 600 billion market. For the past year I've been building restaurantbrandingroadmap, an e-learning product, a web site and business that serves up marketing and branding help to this niche market of independent restaurateurs. I hope to launch the first product within the next 60 days. To date I have built a membership model website and a robust blog.

17 09, 2011

Saturday salute – It’s your time to shine!

By |2019-04-22T17:42:17-04:00September 17th, 2011|Branding, Entrepreneurship, Inspiration|

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to the fall graduating class at American Intercontinental University and their families. American Intercontinental University is a global learning institution with campuses across the United States, in London England and an award-winning* Virtual Campus called AIU Online. I was the commencement speaker today addressing over 200 grads, 1300 + university professors, staff and friends and family at the graduation celebration in Chicago.

14 09, 2011

Mini billboards for your favorite gadget

By |2019-04-22T17:42:17-04:00September 14th, 2011|Branding, Entrepreneurship, Inspiration|

Are you looking for a little soft billboard buzz for your business or favorite project? Why not try a custom skin from a very awesome company in Seattle called Schtickers. They print peel-on-peel-off skins for laptops, ipads, phones and ipods. Order from their designs or send them your custom art to promote your brand. I just ordered three for the Brand Turnaround book marketing team. They are not expensive, under $50, and they ship in two days. This is a great way to stir up some great (word of mouth) conversation at your favorite coffee shop.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.