Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals [...]
In a few days, 2015 will be history. It’s hard to believe 365 days have whipped by so fast. When I was in my teens, getting through a semester of school seemed like it took [...]
Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If [...]
For more than fifty years, Avis’ battle cry was “We try harder”, leveraging their number two status against auto car rental rival, Hertz. During that time, Avis significantly closed the leader gap and became a [...]
For the past few years, local Tampa law firm Hill Ward & Henderson has hosted an event that honors businesswomen. About 6 weeks before the event they send out a pre-invite so that busy guests [...]
Long time, no speak. I’ve been working on a new book idea along with my other responsibilities. When I get in that deep thinking creative zone, sometimes my blogging gets put on the back burner. [...]
That’s right. Unless you have a written transfer of copyrights from the creator, whether an artist, copywriter, video producer, web designer etc., you don’t own squat.
I recently had the pleasure of working with Julee L. Milham an intellectual property attorney, on a song copyright issue. In upcoming blog posts, I will share more about this branding dilemma I faced and the advice Julee provided.
My experience with Julee was excellent. I was very impressed with her knowledge and her level of client service. For a reasonable fee, she quickly provided me counsel and insight on my matter.
Victoria's Secret sure hopes so. Because they spend big bucks on those branded bags. This morning FOX TV invited me to share my views on "The Branded Bag Effect", Is there one? Do consumers even [...]