3 01, 2013

Does your brand pass the distinction test? 7 telling questions

By |2019-04-22T17:42:14-04:00January 3rd, 2013|Branding|


If you covered up your logo on your Website, your brochure or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack or do you blend in and reflect the same concepts, visuals, copy points and features as your competition? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

30 11, 2011

The Brand Buck Stops with You

By |2019-04-22T17:42:16-04:00November 30th, 2011|Branding|

Branding turnaround series

60 Minutes is at the door are you ready to defend your brand? The business world is uncertain, risky and forever changing, it's no surprise that your brand will probably face some rocky roads throughout its lifetime, along with a little uninvited media attention. Whether due to a natural disaster, a product recall, a competitor’s maneuver, bad judgment, a customer complaint or some other factor, your brand strength could be put to the test when you least expect it.

4 09, 2011

Branding and the Beast- How to not get bullied

By |2019-04-22T17:42:17-04:00September 4th, 2011|Branding, Entrepreneurship, Inspiration|

Brand and the beast
Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from

  • A product recall
  • A scandal
  • A major market shift
  • Or some really bad luck
You can turn your brand around and get back to business. With the right knowledge, tools and preparation, you can better equip yourself to recover from that evil, intimidating beast—the unforeseen brand shakeup.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.