Question of the… No. 5

This question comes to us from our pal, Carrie:

I am a graphic designer and I had to work in a “cross-functional team” at my office. I had to work with people from accounting to develop a new logo. Don’t ask me why. Here’s my question.

Why is it so hard for two intelligent people to communicate and translate a creative idea into words they both understand? Has anyone done so successfully?

(I know we’ve all been there, how do you deal with this)

By Karen Post|2015-12-28T11:40:05-05:00December 23rd, 2007|Branding, Entrepreneurship|

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).