Hot branding topics Karen delivers

Below you will find general topic outlines for Karen’s presentations. The final title and program can all be tailored to meet your event’s needs, delivery style, length of program and degree of interactivity.

Karen’s expertise is in branding, marketing, strategy, promotion, Internet marketing, social media, advertising, public relations and the customer experience.

Her programs can be tailored to diverse audiences including: C-level leadership, frontline customer service, behind the scenes customer care, managers, entrepreneurs, small business and home-based businesses, students, educational institutions and non-profits.

Brand New programs

Frogs, NGOs and your bottom line.

Leveraging new eco-markets for business & planet sustainability

Public opinions, societal values and business models are all experiencing a monumental shift to green products, practices and new challenges. These factors impact the brand, what it stands for, its integrity and how it must navigate in the fast-moving terrain.

Reinvention-U, your brand, your destiny

When change calls, pick up your smart phone!

Time to reinvent? Jump-start your business or your career? Today's economies are forcing businesses and professionals to re- evalutate where they are, what they are doing and where they are headed. This program helps the audience understand the art, science and act of reinvention, so they can transform into a new career, brand or offering.

Odd fish finish first

Distinguishing your brand from the competition

Today's marketplace is a cluttered, busy mess. The average consumer is inundated with marketing noise, sales pitches, commercials and endless choices in every category. So how do great brands win this fierce battle? They own a unique place in the minds of their market by being distinct, offering brand attributes unlike the rest and consistently communicating these uncommon and compelling stories in all of their touchpoints.

The freeway to more customers.

How businesses give and gain more by leveraging the art and science of a freebie.

Businesses need to learn new ways to find and keep customers.
This program is a how-to use the art and science of free stuff to find and keep customers. It explores the new attitudes of all market segments as they seek, high value, no cost offers. The practice of serving up free, no-cost offers in today’s highly competitive marketplace is one of the most prolific techniques impacting brands.

This program will open up thinking for businesses; solo-practitioners, small business owners and leadership, and Fortune 100 companies.

Program content addresses:
-Finding customers and new revenue, turning around stale business models, and further cementing brand loyalty.

-How best to create a strategic free offering, how to manage a customer’s expectations and experience, and how to remain authentic to their brand.

-And beyond the how-to apply this practice to your business, The BONUS takeaway is: Karen shares at least 10 of her favorite high-value, absolutely FREE biz tools and resources too.

Brain Tattoos, Bigger Better Branding.

This program helps companies and associations embrace the branding process so they can create new brands and/or effectively execute existing ones. This content covers the basics of branding and current trends in reaching diverse and segmented markets. The program can be delivered in a keynote format or in an interactive workshop.

A to Z Creativity, 26 Ways to the Next Big Idea.

Most great brands start with and uphold bold creative ideas. They go where competitors fear and create their own markets, new products and different ways to do things. Where do these big ideas come from? The human brain, which --like a competitive horse–-he has so much potential if it’s trained and exercised regularly. This creative booster introduces fun and effective methods to increase you and your team’s creative output. This program can be delivered in a keynote format or in an interactive workshop.

Born-again Brands.

The rebrand of organizations, persons or products.
Some brands are timeless: Tiffany’s, Kleenex, even Coca-Cola. They’re classic icons in our minds. They’ve stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade.

Other brands are tired and don’t age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose focus. Others are innocent victims of our fast-changing world. Whatever the case, even shaky brands can become “born-again”: a brand with a renewed spirit and a relevant connection to the market. This program takes the audience through the entire rebrand process. It is delivered in a keynote format or in an interactive workshop.

Brandtown, USA. Become a destination magnet.

This program helps associations and public and private destinations embrace the branding of places process so they can create memorable brands that attract people to their space. The content covers the downside of committee-driven compromise and the upside of leadership, achieving big goals on a small budget, and new trends in reaching the market. This program can be delivered in a keynote format or in an interactive workshop.

The Brand Inside. Attracting and keeping the right talent.

This program shows you how to attract and keep the right talent with a strong inside brand. Content focuses on building the internal or employer brand. When companies merge, downsize, experience rapid growth or any big change, the inside brand is essential. In today's competitive market, having a desirable corporate brand is the key to staff recruitment, retention and organizational success.

Brand Moi™: Make your mark. Achieve your dreams.

Personal Branding for Professionals.
The Brand Moi™ presentation dissects "The Brand" for individuals, business and community leaders and sales and marketing professionals. It provokes compelling questions that can cause action and stimulates new, creative ways to maximize your personal mark. This program is designed to help people achieve their goals and dreams with a personal brand. The program includes both online (social media, twitter and email etiquette) along with off line strategies to build a strong personal impression in the minds of your market.

Branding on a Heart String. Creating a nonprofit Brand.

The nonprofit sector is struggling. Giving is down and the need is up. Marketing and branding are more important than ever in this highly competitive environment. This program provides practical, big ideas to brand a cause, a program and/or an organization. If your resources are limited, your volunteers are tired and your mission is great, this program is for you. Attendees will learn story telling, the marketing and how to leverage social media.

Brain Tattooing with Social Media. How to build and manage an online business brand.

By 2011, over 1 billion people will be actively involved in social media. Gone are the days when only teenagers occupied this online world. Today savvy business owners; entrepreneurs and professionals, are benefiting from these Web phenomena. Karen Post, a marketing expert with 25 years’ experience, and CEO of a social media company, Oddpodz, takes the myths and intimidation out of this new marketplace. She delivers simple ideas to tap into this new frontier of opportunity to grow your business. This program covers a social media “overview” and “how-to”; blogging to build your brand, tweeting for success, and reputation management. It can be geared to individuals or company needs. She covers managing your brand online, business development publicity leveraging Facebook, Twitter, Linkedin, www.Oddpodz.com and other popular sites.

The New Face of Retail

Presentation message focus can include: buyer trends on- and offline, the new consumer attitudes, tactics to increase retail sales and how to deliver a fully branded memorable experience. This program can be delivered to executives, management or frontline retail staff.

Contact Karen for pricing and format options.

Follow Karen on... What Others Are Saying.

Branding, ideas, insight.

• Cross the border, brands change. So do relationships with them.
• The enormously underrated value of EASY and 5 questions you should ask
• Brandtown USA. The importance of destination branding.
• Integrity: an invaluable brand asset.
• Build your brand with cool, creative business cards.

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Watch Karen in action.


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