Hot branding topics Karen delivers

Same is so Lame. How to be a truly distinct Brand.

Audience: biz leaders, entrepreneurs, and executives
In today’s cluttered marketplace, organizations must be truly distinct. Distinct is not a more quality product or killer customer service; it’s something you own that competitors can’t mimic and that buyers remember and relate to. This program focuses on finding a brand’s distinction and leveraging it, from visual identity to positioning and story telling. It stirs up fresh thinking and can be delivered in a keynote format or in an interactive workshop.

Finding the Next Big One. 16 ways to charge up your creativity.

Audience: biz leaders, entrepreneurs, and executives
Most great brands start with and uphold bold creative ideas. They go where competitors fear and create their own markets. Where do these big ideas come from? The human brain, which -- like Fido, the family dog -- has so much potential if it’s trained and exercised regularly. This creative booster introduces 16 practical and fun methods to increase your creative power. This program can be delivered in a keynote format or in an interactive workshop.

Born-again Brands, Hallelujah. Rebranding an established Brand.

Audience: biz leaders, entrepreneurs, brand managers and executives
Some brands are timeless: Tiffany’s, Kleenex, even Coca-Cola. They’re classic icons in our minds. They’ve stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade.

Other brands don’t age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose focus. Others are innocent victims of our fast-changing world. Whatever the case, even shaky brands can become “born-again”: a brand with a renewed spirit and a relevant connection to the market. This program takes the audience through the rebrand process. It is delivered in a keynote format

Brandtown, USA. Become a destination magnet.

Audience: biz and community leaders, economic developers and government personnel
This program helps associations and public and private destinations embrace the branding process so they can create memorable brands that attract people to their space. The content covers the downside of committee-driven leadership, achieving big goals on a small budget, and new trends in reaching the market. This program can be delivered in a keynote format or in an interactive workshop.

Brain Tattoos, Bigger Better Branding. Stand out from your competiton.

Audience: biz leaders, entrepreneurs and executives
This program helps companies and associations embrace the branding process so they can create new brands and/or effectively execute existing ones. This content covers the basics of branding and current trends in reaching diverse and segmented markets. The program can be delivered in a keynote format or in an interactive workshop.

The Brand Inside. Attracting and keeping the right talent.

Audience: biz leaders, entrepreneurs and human resource executives
This program shows you how to attract and keep the right talent with a strong inside brand. Content focuses on building the internal or employer brand. In today's competitive market, having a desirable corporate brand is the key to staff recruitment, retention and organizational success.

Brand Moi™: Make your mark. Achieve your dreams.
Personal Branding for Professionals.

Audience: biz leaders, entrepreneurs, executives and sales professionals
The Brand Moi™ presentation dissects “The Brand” for individuals, business and community leaders and sales professionals. It provokes compelling questions that can cause action and stimulates new, creative ways to maximize your personal mark. This program is designed to help people achieve their goals and dreams with a personal brand.

Branding on a Heart String. Creating a nonprofit Brand.

Audience: biz and community leaders and executives
The nonprofit sector is struggling. Giving is down and the need is up. Marketing and branding are more important than ever in this highly competitive environment. This program provides practical, big ideas to brand a cause, a program and/or an organization. If your resources are limited, your volunteers are tired and your mission is great, this program is for you.

Friends, Foes & Flying Pigs. How social media gets down to business.

Audience: leadership teams, marketing people, sales professionals, or business owners. Keynote and breakout sessions are both available.
By year end, over 230 million people will be actively involved in social media. Gone are the days when only teenagers occupied this online world. Today savvy business owners; entrepreneurs and professionals, are benefiting from these Web phenomena. Karen Post, a marketing expert with 25 years’ experience, and CEO of a social media company, Oddpodz, takes the myths and intimidation out of this new marketplace. She delivers simple ideas to tap into this new frontier of opportunity to grow your business.

Social media overview:
Where it comes from. Why it matters. How you can apply this interactive technology to build your brand and your business.

Learn to leverage:
> Blogs
> Networking
> Podcasts
> Forums
> User-generated content
> RSS feeds

Manage: PR, business development, and your brand.
Gain: The basics of how to benefit from MySpace, Facebook, LinkedIn YouTube, Oddpodz and other top social online spots.

Contact Karen for pricing and format options.

What Others Are Saying.

Branding, ideas, insight.

• Five of the most important questions you should ask before hiring a Web development company.
• Creativity. Increase your ideas output by at least 50%. 5 easy actions that can pump up your creative muscle.
• Cross the border, brands change. So do relationships with them.
• The enormously underrated value of EASY and 5 questions you should ask
• Brandtown USA. The importance of destination branding.
• Brand Voice. The importance of adding sound to your brand sound should never be underestimated.
• Integrity: an invaluable brand asset.
• Build your brand with cool, creative business cards.

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