Managing your brand through a crisis from Karen Post on Vimeo.
Karen Post addresses how companies like BP, Goldman Sachs and Toyota manage their brands after a major accident, scandal and some bad judgment.
Managing your brand through a crisis
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
