Is your brand one-dimensional or a full sensory experience?

by Karen Post aka the Branding Diva

Ignite through the nose.
Some say that scent conjures more emotion with any other sense, yet many brand leaders overlook this opportunity. Just a few places to consider adding scent to enhance your customer’s experience may include in your: product, office or environment, packaging, paper, thank-you note, or mailers

Think about the associations with these scents. Mint: cool, Fruity: fun, Curry: exotic, Wasabi: intense, Chocolate: sensual, Vanilla: calm or Bubble gum: playful.

By Karen Post|2008-01-10T16:20:50-05:00January 10th, 2008|Branding|

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).