Business Day
Karen Post, an international speaker on branding, has advised Nigerian leaders to adopt the concept of ‘branding in governance’ as a way of instilling trust and confidence in their subjects.
How to drive governance through effective branding
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
