How sexy or nerdy is your brand?

by Karen Post aka the Branding Diva

Either one can be OK, it just depends who your market is and what you are selling. All brands have personalities. Think of your brand as a person you are introducing to a single friend. Communicate the brand’s behavioral ways, human attributes, and interesting characteristics (aggressive, fun, smart, confident . . .)

Select the most driving personality adjectives concerning your brand. Share this list with your marketing team. Embrace actions that reinforce this persona.

Victoria’s Secret: animal sexy | Geek Squad: so nerdy, they are cool.

Without a clear brand personality, your brand will be just another washed up wallflower.

What’s your brand’s personality?

By Karen Post|2019-04-22T17:42:46-04:00November 22nd, 2007|Branding|

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).