Free offers can be a priceless prospecting tool

ChiefMarketer.com’s 2010 prospecting survey. Almost half of respondents (of over 1,000 marketers who responded) are investing in finding new clients. How are they going to attract those folks? Not just with discounts but with free gifts (88.1 percent), free shipping (93%) and — you guessed it — more free content such as white papers and webinars (94.5%).

What are you offering your prospects that’s of high-value and can convert them to a customer? Check out how companies everywhere are using Free as an effective prospect tool in Oddpodz Free Biz Findz. Then grab your share of FREE stuff. We’ve aggregated over 200 of the best free offers for businesses.

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).