FREE Brand building tools

Building a new brand or making one stronger? These resources offer valuable, ideas, case studies and tools to help your brand standout so you customers can’t get it out of your mind.

1. lovemarks.com
This one of our favorite branding sites or as the owners of the site call them LoveMarks. Created by branding, advertising veteran Kevin Roberts’ CEO of Worldwide Saatchi & Saatchi, the site promotes and perpetuates awareness of Lovemarks around the globe, through a comprehensive showcase by category and by inviting consumers to share their stories about the marks and also vote on them.

I use this site for market insight. I look up categories to see who’s doing what. I also benchmark graphic applications for distinction. You can also post your Lovemark here and monitor consumer feedback.

Cost: FREE

2. brandchannel.com
Another top site for us is Brandchannel.com. The site is owned by global branding shop Interbrand it is an excellent resource for many brand related matters from research, execution analysis. You’ll also find well-written articles, whitepapers, books and an extensive directory of service providers.

Cost: FREE

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).