FREE 45 minute Webinar on improving lead generation with better audience focus

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

B-to-B marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

If you’re being held accountable to how effective your lead generation is, this Webinar will explain how to clarify your key customer segments and drive more effective marketing communication strategies to better engage them.

Cost: FREE

Oddpodz review:

Bulldog Solutions is an Austin, TX based company I have known for some time. They are experts in B2B lead generation, leveraging lead life cycle management, multi-media campaign development, and measurement and analysis. Their site is packed with no-bull learning, FREE Webinars, white papers and case studies to help you get smarter about lead marketing. You could all day soaking up their extensive knowledge.

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).