I know first hand social media can be a valuable, income generating tool. My social media efforts have landed me business (a million dollar contract in 2008), sold books and products, aided my international media presence and hooked me to important resources and new friends. Social media can provide a garden of goods that are aligned to your goals, or it can make you feel like your endless efforts produce no more than a crop of crappy connections that suck time and don't produce a worthy return on your investment. Follow these tips and your odds of success will increase.
By Karen Post|2011-10-25T14:01:42+00:00October 25th, 2011|Biz development, Blogging, Business models, Collaboration tools, Education, Email marketing, Entrepreneurs, Marketing, ROI, Social media monitoring, Social media tools, Uncategorized|
Results from a 25-point social media reach-out research project. Last month, September 14th to be exact, I posted a blog about such a social media research project. With all the hype around social media marketing strategies and available tactics for businesses, I was curious if a full throttle social media approach would make a difference for a small business with my revenue model. I earn money from consulting, speaking and writing. Objective: Determine if a 25-point social media effort is worth the investment and results. TOP LINE FINDINGS FROM STUDY Is a social media blitz on 25 different points of contact a good use of time and money that produces a meaningful return and results vs. the cost?
By Karen Post|2011-04-08T20:41:59+00:00April 8th, 2011|Advertising, B2B marketing, B2C marketing, Biz development, Business branding, Creativity/innovation, Facebook, Facebook marketing, Social media, Social media monitoring, Twitter|
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