The past few weeks you have likely seen the CEO of Target trying to manage the aftermath of the massive credit card hacking scandal. Not a fun situation for any brand leader. One recent interview on CNBC caught my eye. While Gregg Steinhafel was assuring customers that the company was taking the right steps to deal with the mess, a beautiful logo-patterned, red Target vase was perched on the stage behind him. Was his intention to communicate, yes this is bad, but you can still expect great design and a style edge that the big blue retailer just can't do? Using logo marks well in non traditional touch points is a great opportunity for any brand. I read an interesting story in the Wall Street Journal about the return of wearing branded apparel. The story was titled, “The Return of the Fashion Logo”. Full story click here.
I asked Lauren where her mom was? She explained her mom, her grandmother and 111 people were killed in the United Flight #232 plane crash 23 years ago. I had never met anyone who lost friends or family in a commercial plane crash, so I was curious and inquired more. Lauren, where were you? She replied, "I was there too. I was one of the survivors. I was thrown from the plane and ended up in a corn field". Lauren was 6 at the time. After being in a coma for nearly a month she was given a second chance to live.
Jennifer Prosek, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications where she leads many of the firm’s key accounts. Her offices are located in New York, Connecticut and London and with over 70 working professionals, the firm ranks among the top 35 independent public relations firms in the US. You could definitely say that she knows how to run a business or, should I say, how to gather an army of entrepreneurs. Want to know the secret?
You bet my pearly veneers it can.
I’ve never been a big fan of going to the dentist. Maybe it’s because my parents were such sticklers and sent us so often as kids. And as an […]