Are you ready to fight for your personal brand? Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or the result of just taking your eye off the ball, the brand goes bad. Beat up brands can recover. I look at brands that have fought their way back from near folds and I'm always amazed at the resiliency and dedication I see. In my latest book, Brand Turnaround, I reveal the steps taken by persistent leaders who overcame major brand shake-ups. I call these seven key concepts Game Changers, and one of them is to not give up.
If you just joined in, yesterday I shared my journey of getting two book deals with major publishers. Brain Tattoos and Brand Turnaround my new title that will be out later this year. I […]