Karen’s newest book:
Position your company to handle any brand crisis—instantly and effectively.
Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!
Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach—no complicated theories, marketing jargon, or boring babble— that lets any business takes its brand to the next level.
- Master brand building on any scale in any industry
- Learn how to leverage limited resources creatively
- Develop the courage to break the mold and become truly distinct
- Discover ways to enlist customers and others as “brand ambassadors”
- Learn how to identify and deploy the most effective methods of brand communication
Brain Tattoos provides tools and templates that help readers identify their brand’s purpose, personality, promise, and point of difference – revealing the essence of their brand. Filled with step-by-step plans and creative ways to maximize market impact, Brain Tattoos is a true “how-to” book written with in-the-trenches business and marketing people in mind.
Karen is also fortunate to have some very awesome and extremely talented business pals. They provide professional services and priceless insight. Some have written books and all are brand savvy and forward thinkers. I highly recommend these folks and visiting their websites.
|Steve Jobs, Walter Isaacson
Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.
|Brandwashed:Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom
Marketing visionary Martin Lindstrom has done it again, as he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
|Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki
Bestselling business guru Guy Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring, and delightful change in other people.
|Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World, Jill Griffin
Customer loyalty strategies have turned a whole new page. Have you?.
|The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It, Valerie Young
Valerie Young uncovers the impostor syndrome, when working women chalk up their accomplishments to luck rather than skill.
|Change Agent, Seth Godin
Seth is great thinker and author of some of my favorite books including Change Agent and Prize Inside.
Marketing Medic, John Moore and Brand Examiner, Paul Williams
As marketing doctors, these guys diagnose marketing problems and prescribe strategic and tactical remedies for companies ailing from marketing illnesses. Check out their blog also.
BuildingBrands.com focuses on brands, branding, marketing and communications. It includes original articles, interactive learning games and also offers a free “Shared Learning” newsletter.
The Audacity Group
Mark is my pal in New Zealand. His company The Audacity Group is complacency-killing brandthinking for globally ambitious companies who understand that bravery is indeed the most competitive strategy. Proudly brought to you from the very edge of the world. Great brand reading here also.
Don The Idea Guy
Ideas that mean business… and MORE business!
www.brandnameproperties.com Design, Packaging, Branding, & Marketing Strategy
Brandname Properties is both a Packaging design group and also a book publisher. As a design group, they design packaging and have experience in creative marketing, branding, and brand imaging. As a children’s book publisher, they write and produce illustrated children’s books and games.