Brand central books and resources.

Brain Tattoos,
Creating unique brands that stick to your customers’ minds.

Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach—no complicated theories, marketing jargon, or boring babble— that lets any business takes its brand to the next level.

Readers will:

Master brand building on any scale in any industry
Learn how to leverage limited resources creatively
Develop the courage to break the mold and become truly distinct
Discover ways to enlist customers and others as "brand ambassadors"
Learn how to identify and deploy the most effective methods of brand communication

Brain Tattoos provides tools and templates that help readers identify their brand's purpose, personality, promise, and point of difference - revealing the essence of their brand. Filled with step-by-step plans and creative ways to maximize market impact, Brain Tattoos is a true "how-to" book written with in-the-trenches business and marketing people in mind.

Karen is also fortunate to have some very awesome and extremely talented business pals. They provide professional services and priceless insight. Some have written books and all are brand savvy and forward thinkers. I highly recommend these folks and visiting their Web sites.

	International brand guru and author, Martin Lindstorm www.martinlindstrom.com Martin is one of the smartest brand guys around. His books include Brand Child and Brand Sense.
	Author and marketing strategist, BJ Bueno www.cultbranding.com BJ is another cool branding buddy of mine. His book The Power of Cult Branding How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too) is full of great branding insight.
	Research and branding insight man, John Winsor www.beyond-the-brand.com John has a unique approach to building brands and creating opportunities by combining ethnography, journalism and publishing practices. His book Beyond the Brand: Why Listening to the Right Customers is Essential to Winning in Business, web site and blog are worth checking out.
	The selling master and very funny guy, Jeffrey Gitomer www.gitomer.com Check out his site, lots of cool stuff and much more on him.
	The customer loyalty expert, Jill Griffin www.loyaltysolutions.com Want to keep customers? Call Jill right now. Author, speaker and fabulous shopping buddy too!
	Fellow speaker, author and guy I look up to, Joe Calloway www.joecalloway.com Joe's book Becoming a Category of One, How Extraordinary Companies Transcend Commodity and Defy Comparison is a must and great read.
	Change Agent, Seth Godin www.sethgodin.com Seth is great thinker and author of some of my favorite books including Purple Cow and Prize Inside.
Marketing Medic, John Moore and Brand Examiner, Paul Williams www.brandautopsy.com As marketing doctors, these guys diagnose marketing problems and prescribe strategic and tactical remedies for companies ailing from marketing illnesses. Check out their blog also.
BuildingBrands.com www.buildingbrands.com BuildingBrands.com focuses on brands, branding, marketing and communications. It includes original articles, interactive learning games and also offers a free "Shared Learning" newsletter.
The Audacity Group www.audacity.co.nz Mark is my pal in New Zealand. His company The Audacity Group is complacency-killing brandthinking for globally ambitious companies who understand that bravery is indeed the most competitive strategy. Proudly brought to you from the very edge of the world. Great brand reading here also.
Don The Idea Guy www.DonTheIdeaGuy.com Ideas that mean business... and MORE business!
Brandname Properties www.brandnameproperties.com Design, Packaging, Branding, & Marketing Strategy Brandname Properties is both a Packaging design group and also a book publisher. As a design group, they design packaging and have experience in creative marketing, branding, and brand imaging. As a children's book publisher, they write and produce illustrated children's books and games.

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What Others Are Saying.

Karen was THE most impressive speaker we have ever had at the American Advertising Federation luncheon. Thank you!

Karen's messages on branding and BRAVERY are just what every company's leaders need to be reminded about on a regular basis. Her presentation is chic, informative, and entertaining.

CEO Council of Tampa Bay, Inc.

HAWL appreciates the contribution of your time and expertise to making out October meeting such a success. Both your speaking skills and content were excellent, and I wholeheartedly recommend you to businesses and other organizations seeking an exciting speaker. Thank you again.

Gayle B. Carlson
Hillsborough Association for Women Lawyers

Thank you for empowering our group with your wonderful message. Were were not only motivated by your words, but also filled with enthusiasm in the days that followed.

You are blesses with a gift, and we are fontunate to have been the benefator. I look forward to working with you again hopefully in the near future.

Lynn V. Johnson
Bank of America

Great job at our conference! Thank you for all the take-home value. As you can see from the reviews, the atendees thought you were fantastic.

Louis D. Lovoli
Director of Sales and Marketing
Hammer Lithograph Corp.

Breathing the Brand seemed to be written for our membership. Your presentation was not only professional, but humorous and entertaining as well
Kristin Carey
Director of Education
Women's Council of Realtors

Thank you so much for your fantastic presentation during TDAgency® Summer Camp. The feedback from our customers has been tremendous – a nearly unanimous "excellent" rating on our post-event surveys.

Here are some of the comments from our attendees:

"Karen Post was excellent! We can get technical information anywhere – competitive intelligence and performance dynamics are scarce"

"We need more speakers along the lines of Karen Post."

"Karen Post was great! I'm really enjoying her book so far

That was one of the best speakers I have seen in a long time. She was very, very good and kept my attention during the entire time. It was very informational and helpful. I've seen quite a few speakers while I was at Ingram, Zig Zigler and others, but she matches up to Tom Bay, an inspirational speaker. Good job!

"Branding Diva ROCKED!"

Your presentation was the perfect kick-off to a very successful marketing event. Thanks again!
Ginger Galloway
Senior Program Manager
TDAgency Tech Data Corporation

Karen's presentation was extremely timely and relevant and carried much creedence given her background and experience. The audience was very much in tune with her real-world examples and excited by her enthusiasm.

Karen Post brings with her presentations a wealth of knowledge, experience, and advice that will be beneficial to any business professional.

Adam McCard
University of Central Florida

Branding, ideas, insight.

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Brand central books and resources.

Brain Tattoos,Creating unique brands that stick to your customers’ minds.

Brain Tattoos,
Creating unique brands that stick to your customers’ minds.