About BrainTattoos Karen's Best Selling Business Book
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach - no complicated theories, marketing jargon, or boring babble - that lets any business takes its brand to the next level.
Readers will:
Master brand building on any scale in any industry
Learn how to leverage limited resources creatively
Develop the courage to break the mold and become truly distinct
Discover ways to enlist customers and others as "brand ambassadors"
Learn how to identify and deploy the most effective methods of brand communication
Brain Tattoos provides tools and templates that help readers identify their brand's purpose, personality, promise, and point of difference, revealing the essence of their brand. Filled with step-by-step plans and creative ways to maximize market impact, Brain Tattoos is a true "how-to" book written with in-the-trenches business and marketing people in mind.
