Jennifer Prosek, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications where she leads many of the firm’s key accounts. Her offices are located in New York, Connecticut and London and with over 70 working professionals, the firm ranks among the top 35 independent public relations firms in the US.
You could definitely say that she knows how to run a business or, should I say, how to gather an army of entrepreneurs. Want to know the secret? It’s the ability to develop, motivate and deploy employees to be more entrepreneurial within their own positions. This strategy is the basis of her first book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.
Prosek shares what she knows, how she runs her firm and focuses on teaching readers how to insure that every employee becomes a powerful force for growth within an organization. Prosek believes that if every employee is empowered to use all of his or her resources to help the company succeed, they will develop what she calls an “owner’s mindset”. Her game plan for building a workforce committed to creating new business, forming breakthrough products and services, and supporting growth has earned the organization “Small Agency of the Year” and was recognized as one of the “Top Places to Work in PR”!
Jennifer Prosek uses both theory and practical advice into an overall organizational approach and taps into the hidden entrepreneurial drive among employees and because of this, I highly recommend the innovative and organizational changing book Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth by Jennifer Prosek, to anyone serious about jolting awake their company through empowering their employees.
Key takeaways:
- To have a successful company, one must develop and motivate employees to be in charge of their own actions.
- Breakthrough products and services come from those who are empowered by their resources.
- When employees are passionate about their careers, goals, dreams and ideas, everyone in the company wins.
About the author: Lauren Angrick is Chief Problem Solver for Karen Post’s companies, Brain Tattoo Branding, Brain Tattoo Publishing and The Branding Diva® speaking programs. When not online, marketing and social media brand building she enjoys being in social gatherings and anything to do with the outdoors. Angrick is a University of Tampa graduate and serves is a member of the Board of Counselors.
