2409, 2013

Tangibility is back in vogue. Strut some today.

Tangible is back, brand better
We live and breathe technology. Smart phones, dumb text messages, notebooks, PDFs, videos, virtual meetings, cloud computing and all the "apps for that". All this stuff has certainly added convenience to our lives, however, its also created a society of gadget addicts. And Heaven forbid, there is no Internet connection for 10 minutes! Someone call 911 and order me a respirator. IT withdrawals are worse than needing a crack fix. Technology has had a profound impact on how we function and communicate. This new world order has also zapped the tangible factor in many business connections. The days of touch, hold in your hand marketing and ink on your fingers are gone. We are now a digital domicile. A planet of wifi, plugs, chargers and adapters.

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1609, 2013

Worse than lice.

shutterstock_41930971
They put you to sleep, it’s a poor reflection on a good brand, and its just a down- right bad presentation, but they are still spreading around the globe. I experienced one just the other day. The saddest part of this story, these presenters were not first-time entrepreneurs committing a branding crime or a recent graduate new to the business world. These were executives from a large company, with resources, who should have known better.

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909, 2013

Training your brain – is it worth the sweat?

Age withers the human machine. It slows down the body and dulls the brain. As young as 35 your major organs start to decline. YIKES! For life-long achievers and supercharged entrepreneurs this can be a disheartening and […]

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309, 2013

Cold calling still sucks

Yeah, we all know that but when sales are not happening, how does one get around this rejection-ridden routine?

My buddy Jeffrey Gitomer, the modern day Godfather of selling, shares this answer along with many other unbreakable […]

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2808, 2013

Password peeves – a promising new free app

Password annoyance ranks up there with people who are clueless to cell phone manners and pesky black flies.

All three can make me cranky.
The later two may be hopeless, but the passwords management may have a […]

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2008, 2013

Pets, positioning and poop.

8 marketing truths

Almost a year ago, Chip (short for Chipolte) entered my life. A long-haired, kind of crazy, very co-dependent Chihuahua straight from the local SPCA.

So, how does a former homeless pup turn into a […]

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