Fashion Week, all about brand building
It’s always been a dream of mine to attend Fashion Week in New York City. Thanks to a local charity auction, it became a reality a few weeks ago. In April, Wheels of Success, a nonprofit in Tampa that provides automobiles for people in need, held their annual fundraiser. Like many charity events, they had a live auction offering some very cool items. The package I bid on and won was two tickets to go to a show at the 2014 Mercedes Benz Fashion Week in New York City.
3 Lessons for a bit less stress in life
Stress sucks energy out of people, then they get distracted and don't produce because they cannot focus on the stuff that makes them productive. Without productivity a professional or entrepreneur can't generate value, which converts to income and joy, which makes them really stressed.
A lot of stress that we invite into our lives is preventable. But often we don't invest in small things that when you need them have a big payoff.
Brand Bummers – “What were they thinking or drinking” brand moves
CNN’s Anderson Cooper created the Ridiculist, where he features questionable news items, actions and interesting people with his signature full on snarky smile. FOX has Bill O’Reilly and his Pinheads, a noble collection of his favorite idiotic personalities doing really stupid things. This week I’m rolling out Brand Bummers, my official list of brands, people and organizations doing things that I scratch my head and go WHY?
My social media sabbatical – a worthy break
The last 60 days I’ve been MIA from social media. Except for a few random tweets, my social channels have been inactive.
While social media is seductive, persuasive and can influence behavior and actions that impact my economy and help build my brand, I consciously opted out.
WHY?
My plate has been full with other branding projects, speeches and personal obligations that required my brain and bandwidth.
Branding Boogie – Five steps to kick up your brand!
Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature [...]
I was so mad my hair felt like it was on fire.
I have a love hate relationship with technology. Yes, it allows us to do amazing things, fast and from virtually anywhere. It can also cause serious stress when it lets you down.
As a branding speaker and business consultant, I rely on technology to present ideas and content that educates and inspires my audiences. My presentation software of choice is Power Point and while it has certainly contributed to my success, recently it made me furious.
I’m a MAC user, so this issue may not apply to my PC readers. When I present talks on branding, I insert videos into my Power Point deck. I’ve been doing this for years and by clicking the start arrow button they project sound and display video beautifully.