1504, 2014

Lights, camera, brand! – How video can boost your presence.

Branding with video
Using video is like adding high-octane fuel to a Hennessey Venom. In case you missed it, because you blinked, this year the Hennessey Venom GT broke the world speed record at 270.49 mph at the Kennedy Space Center. “Video has been the fastest and most consistently growing medium for content marketing,” said Lori Rosen, Executive Director, Custom Content Council. Want more traction on your Website and social media channels? Add video. Branded video is sharable. It can become viral. Today everyone can use video. I recently added video to my branding tool kit. When I speak, I open every brand talk with my Branding Boogie music video. The video tells a story about boring Bob’s brand and his cry for help. This drama sets the tone for my presentation message. Boring will get you nowhere.

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804, 2014

2 fast, free and effective game changers that you can do today

Vision board and succeed
Vision boards – get what you want I recently attended the National Speaker Association’s mid-year conference. I took away many awesome ideas about branding, presentation skills and new technology. My biggest takeaway was to accelerate your success, get a vision board. In the early 1990s, I always had a vision board, in my office, at my branding agency in Houston. A large black bulletin covered with pictures of situations, places and things I wanted to experience, share or own. When I made something happen or achieved a milestone, I removed the item from the board. By the late 90s, my vision board was empty and I had manifested a bunch of amazing stuff. I credit that board of pictures as an important tool that kept me laser focused on my goals.

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2503, 2014

That work you just paid for is not yours.

Copyrights and brands
That’s right. Unless you have a written transfer of copyrights from the creator, whether an artist, copywriter, video producer, web designer etc., you don’t own squat. I recently had the pleasure of working with Julee L. Milham an intellectual property attorney, on a song copyright issue. In upcoming blog posts, I will share more about this branding dilemma I faced and the advice Julee provided. My experience with Julee was excellent. I was very impressed with her knowledge and her level of client service. For a reasonable fee, she quickly provided me counsel and insight on my matter.

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1603, 2014

Lawyer jumps off cliff

Jason Brueck, artist branding
. . . and lives a happier and more fulfilling new life. A couple weeks ago I attended the The Raymond James Gasparilla Festival of the Arts in Tampa with my buddy, fellow motivational speaker Tami Evans. Showcasing over 300 talented artists, the event transforms a downtown Tampa park into an amazing outdoor museum. I really enjoy attending festivals where creatives not only get to show their work, but where capitalism is alive and well and the masters of this talent earn money too. And when I discover a new artist, buy a piece of their work and there is a story of a newly born entrepreneur, that’s a bonus!

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502, 2014

Smokeless in CVS, retailer loses $2B to gain healthier brand

CVS stops selling cigs, brand integrity
Last week CVS/pharmacy stores announced they will stop selling cigarettes and other tobacco products by October 1. Congratulations! Hopefully this will start a national trend with other brands who preach wellness and healthy choices, it's time to walk the talk. Ending tobacco sales "is the right thing for us to do for our customers and our company to help people on their path to better health," Larry J. Merlo, president and CEO of CVS Caremark, said in a statement. The company also announced that it plans to launch a national smoking cessation program in the spring.

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2701, 2014

First-time customers – what’s your plan?

Tampa Bay Lightning A great brand
Great brands connect to customers in emotional ways. They surprise them, delight them and make them feel special. This past week I took my mother to her first Tampa Bay Lightning game. I go often, and as always the experience was blast. The Lightning hospitality team is world-class. I’ve blogged about them before. Every staffer treats you like you are the most important customer. As my mom and I were headed to our seats, we asked the usher for assistance. I mentioned to him this was my mom’s first time to a Tampa Bay Lightning game. Acting like we were the most important fans in the house, he introduced himself as Tom. We small talked with him for a few minutes. He told us how much he loved his job and that he had worked for the Lightning for ten seasons.

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