For years appearing in the Wall Street Journal has been a dream of mine. The Wall Street Journal is my all-time favorite publication to read. To me it is the “businessperson’s must read” to be in the know of what ’s going is in the world and in business.
The dream came true this week! I was quoted on a front page story in the Wall Street Journal about Naked Communities Seeking Corporate Sponsors and they mentioned my book title, Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, too!
I have been fortunate, in the past 12 years of being a branding writer, speaker and consultant, I have appeared in over 300 news outlets around the world from the New York Times to Forbes to Bloomberg TV to Fox News, and now the Wall Street Journal. So does this media ink and exposure really impact the bottom line? And how can you get your “piece of the press mention pie“?
Does media exposure impact the bottom line?
For me it does. Publicity has aided me in earning thousands of dollars and many opportunities. And it comes from these 5 distinct marketing objectives.
Media exposure adds evidence of 3rd party credibility. This helps to position the brand, in this case me, The Branding Diva®, as an authority in my field.
Media exposure puts the brand name in front of potential buyers. The Wall Street Journal alone has a global audience of over 3.5 million daily readers.
Long-term SER (search engine results)
Publicity is indexed in all of the major search engines. One great article has lasting positive influence on a brand’s organic results.
Every time I’m featured in the news, and they mention one of my books, I get a sales bump.
Throughout the years, some of my biggest speaking gigs have come from buyers seeing me in the news.
How do you get your share of media exposure?
1) Position your brand as an authority.
You should have opinions, share success cases about your topics, write books, reports and articles.
2) Be easy to find.
Most reporters find their sources from internet searches around the subject they are covering. Invest in search engine results by optimizing your online content, having an active social media footprint and securing credible links back to your sites. For the past couple years, I’ve ranked on page one under branding expert and branding speaking. This is the result of strategic blog writing, content seeding and key word research.
3) When you get called, be an amazing resource.
When reporters or producers are working on a story they are usually on tight deadline. So, when they reach out, reply ASAP. I was in a conference when the WSJ reporter contacted me. Within minutes I acknowledged her email and made it fast and easy to schedule a time to chat. I also listened to her goals before I started ranting on about my views. In most cases, I’ll ask for questions before I do an interview so I can do my homework. Being helpful will build a long-term relationship with a reporter, so they will call you back for other stories. They will share your name with their colleagues. Beyond my commentary, I will also go out of my way to provide them with other resources to make their job easier. Think sound bites! Before I do an interview I prepare an index card with simple message points and short phrases.
4) Understand the game.
Publicity is not like paid advertising. You can not read it before it runs. You do not get to control the story. You may spend hours talking to a reporter then get cut out of the final piece or they may misquote you or even spell your name wrong. That’s show business. You can do to reduce your odds of these things happening by being a smart resource and by providing interesting commentary. Try to send your points in writing as this can reduce any misinterpretation and always provide an email of your preferred title. There is no guarantee here, but I have found providing clear information usually gets better results.
For a complete guide on how to earn press and publicity to help your brand, check out my Publicity Ta-Do List.
When people ask me what one most important action I take every year has contributed to my achievements the answer is simple. I work from a success plan.
This success plan includes what I really want in life and in business and how I will get there. I’ve been doing this for the past 12 years and I believe it’s a fool proof way to manifest any set of goals.
If you’ve never done a success plan before, it does require some soul-searching, deep thinking and a good chunk of time the first go round. But once you’ve done this the first time, then every year all you do is update and the time investment is minimal.
If this process is seems overwhelming, don’t procrastinate. Break it down into small pieces. Just write one section a day. In a week or two, you should have a critical tool to speed up your path to success.
I just finished updating my success for 2013 and here is my outline. I hope it is helpful to you. The sooner you complete yours, the sooner you will start seeing results.
Before I begin my plan, I inventory my last year.
- What did I love about the last 12 months and want to repeat?
- What specific things or actions did I do that caused those results?
- What did I not enjoy and don’t want to repeat?
- What specific things or actions did I do or not do that caused those results?
From here I work through the pillars of my plan.
Think of your vision as if you were writing your obituary, and how do you want to be remembered. But write it in a present tense.
I, Karen Post, am an accomplished, awesome, very creative person. I am confident, witty, smart, talented and a life adventurer. I am a sought after business and branding authority, motivational speaker, published author and consultant known by many as the Branding Diva®. I touch thousands through my writing and presentations on entrepreneurship, personal growth, branding and marketing issues. I inspire, empower and help others to achieve their goals and live a full, fun and rewarding life.
Words that describe Karen’s brand
These words are adjectives that describe your personality
Your values are what is important to you, there are no right or wrong list of values
Here are mine.
- I value me (my passions, creative gifts, physical being and contributions to the world).
- I value my independence.
- I value my originality.
- I value financial security.
- I value my body, my health and appearance.
- I value the thrill of challenge and risk.
- I value achievement and recognition.
- I value design, beautiful and fine material and natural things.
- I value my personal relationships, my partner, family, friends, and my advisors.
- I value creative environments.
- I value being in the high-idea flow zone.
- I value giving back and helping others succeed.
My 2013 goals:
I try to limit my goals to 2 or 3 big ones. Goals need to be accountable and specific, not vague.
- GOOD EXAMPLE OF A GOAL – I WILL EARN $500,000
- BAD EXAMPLE OF A GOAL – I WILL BE RICH AND FAMOUS
Objectives are smaller milestones that are necessary to reach your goals.
- Sell ________ of books
- Earn national publicity ______ placements
- Deliver _____ paid speaking gigs
- Get booked for a TED event
These are behaviors that must be embraced.
- Be disciplined with rituals
- Don’t compromise creation fuel, time and process
- Stay focused on results, master the art of task chunking
- Perform beyond expectations for clients
- Broaden speaker offering with new motivation program around “Self-steam”, the new fuel for ultimate fortune
- Maintain top SEO ranking
- Build top tier delegation/support team
- Do less better
- Be a smart and efficient knowledge sponge
- Have a blast, everyday
Next, I write specific action plans for each one of my income streams. I have three income streams, they include: consulting, speaking and product sales.
I start by listing my competition. I monitor these companies and individuals monthly. I look at their website and follow them on social media, too.
Next, I Identify my target buyers.
Then, I answer these questions.
- What strategic programs or initiatives do I need to build and embrace?
- What specific actions do I need to take?
- When will I need to do these things?
- And what type of resources do I need to allocate to them?
My annual plans are no longer than 10-12 pages. They are very definitive and clear. I am firm believer in those who work from a plan, get stuff done and those who get stuff done reach goals and experience an amazing journey.
Follow this outline. Write your plan. Work it, and I promise, you will see results.
Here’s a couple past articles from my blog that may help too.
I’m putting the finishing the finishing touches on a presentation I’m giving this week in Rancho Palos Verdes, CA at the Terranea Oceanfront Resort for a large trade association. My talk is on Brand Turnarounds about how companies prepare for potholes and recover after a brand hit.
As I conducted my pre speech research for the engagement I discovered several of the large and respected companies scheduled to attend had some not so favorable search results when I Googled them. Claims of scams and questionable business practices populated the front page search results. Many of these negative results were old, but still they were prominent on the front page. It was not a good first impression for anyone checking out a brand.
Grant it some companies deserve the dark comments, but many times it is a few sour grapes venting their opinions resulting a brand black eye for an innocent brand.
All companies and brands need to regularly audit their search engine results look when someone types in their brand name. This audit should include all of the major search engines, Bing, Yahoo, Ask.com, AOL not just Google. And, if the first or second pages are showing a slew of negative posts, you need to clean this up.
If they are legit, you need to reach out to the posting party and try to correct the situation. If they are not, and are just some pesty, cranky pants people venting their “hate the world everyday attitude”, you need to bury this bad rap with positive search results.
Here’s how you do it.
1) Conduct keyword research monthly so you know what words are most popular with online users looking for brands like yours.
2) Post educating, positive content on your site and other high traffic sites. Move from hard selling tactics to helpful, useful and “on brand” related consumer relevant information.
3) Earn honest links from other online channels and use services like PR newswires to send out news about your brand. These PR service can earn 1000 links or more in minutes, depending on what size list it is blitzed to.
4) Tag content, images, video, both on your main website, and on social media channels.
5) Update your content often; spiders will have more confidence in your expertise.
6) Buy and use your brand name in as many URLs as possible and related ones. This means to use different combinations of your name with .com, .net, .org, etc.
7) Be social. This means have a strong presence with all of the top social media sites. Social media sites invest a lot of resources to make sure they show up in results. This is an easy, low lost effort. Don’t underestimate the power of social media results in search.
8) Become viral. I recently watched a great video from the head of YouTube’s content department. It is a great video, you should see it. He claims the top three ways to become viral with a video are: Post content where large communities will participate and share the clip, expose Taste-makers to your work. Taste-makers are anyone with big influence like celebs, bloggers and news venue reporters. Lastly, create content that is unexpected, shocking or just plain amazing.
9) Maintain a killer blog; post every 30 days and seed in the right rivers (high traffic channels), not low traffic creeks.
10) Request deletion from search engines or party that posted negative comment. This is not an easy task, but all search engines have a contact department where you can request they remove a result if you can prove it is malicious and or false.
Negative results always stink. But with the right efforts you can bury the bad news and push forward your brand story.
Political branding is no different from commercial branding.
Get my attention. Tell me a compelling story. Show me who you are; make me trust you. Show that you understand me. Give me the power to carry your torch and then deliver the goods. Now repeat.
I just attended the RNC 2012 where I was a contributor to FOX News.com and FoxEdge. In a heated, tight race to elect the 45th president of the United States, the stakes are high; emotions are intense and brand matters.
Most people decide whom they will vote for long before they enter the voting booth. Brand leadership behavior, campaign ads, communications, visuals, personal experiences, peer endorsements and messages have all weighed in, and their choice — each Party hopes — was made easy by the power and persuasion of brands, the candidate and sometimes the party.
Challenged by an ever-evolving society, where attitudes toward alternative lifestyles are becoming mainstream, the Internet and social networks have changed not only the speed but also the way people get information, and the gender and age gaps between the candidates are wider than the Red Sea how is that Grand Old Party, the GOP, doing as it rides the wave of their just finished convention?
Have the Pachyderms truly broadened their net: Did the number of women on the platform change the perception that the GOP is the anti-women party, the party of exclusive country club set, dominated by white males? Did the number of Hispanics and African American speakers convince skeptics that this is a party of inclusion when the cameras panning the audience showed a sea of mostly white faces? Did they convince religious moderates that the party is not the captive of the extreme religious right?
From my bird’s eye view, it appears they made some admirable progress; they seem to be moving in the right direction, but they have a way to go if they really want to expand their base to include a younger, ethnically diverse and female demographic. It’s no easy task.
How does a political party — or any brand for that matter — balance the need to keep their loyalists happy and still win a new constituency? The task is even harder when you are battling an established incumbent brand — in this case a president.
As with any brand, the GOP’s multitude of touch points are complex. Some are within their control; for example, these visual assets:
- The strategically placed people of color in the camera’s eye on the convention floor seen by millions;
- The “on brand” messengers who were carefully chosen and scripted to represent a platform of diverse speakers ranging from up incoming female leader: like Moi Love, who is the mayor of Saratoga Springs, Utah, and the GOP congressional nominee, to small business, entrepreneur Steve Cohen who owns a small manufacturing company in Ohio (maybe the next Joe the plumber?) to Artur Davis, an African American, Obama defector and former Secretary of State
- Condi Rice; and the unforgettable, warm and touched by two serious medical conditions, Ann Romney introducing “the man you really need to know like I do,” eloquently resonating with women from all walks of life and economic status.
The Tampa Bay Times convention center sported a consistent, clean and memorable GOP graphic identity. It felt fresh, energetic, and youthful, successfully combating the old, stodgy, and sometimes uptight brand persona. And — mindful of the base — the iconic elephants were clearly visible.
The big event in Tampa was coined, “a convention without walls” and several phone apps and a Facebook destination allowed attendees to get out the Party’s story to like-minded modern , social, GOP friends.
Social media has become an important weapon the GOP’s arsenal, and many say it is already having an impact on the brand. During the first two days of the convention, there were more tweets than in the entire 2008 election campaign. Beyond followers and “likes,” branding is about engagement, message channeling and lighting fires under influencers, and this convention gave the GOP new wings as social players.
The well-trained GOP and event staff added to the “you are welcome here” (of course with your proper credentials) and social media was buzzing — all good for a brand trying to expand its reach and relevance.
Storytelling is brand building magic, and it showed up in the speakers’ crafted tales of shared values and our Founding Father’s principles and in the short films highlighting the Convention’s overall theme of “A Better Future.”
And what big party could be complete without the celebrity parade of actors like: Clint Eastwood and Stephen Baldwin and musicians like 3 doors down and Kid Rock and a dozen of America’s elite Olympic stars who passed the torch of leadership to Governor Romney.
In the end, did these four days help put a new face on the Grand Old Party? No brand bombs went off; there were no unruly protestors, Beck, Trump and Limbaugh were relatively calm; and Hurricane Isaac kept its distance, and may have offered a bonus by allowing Republicans to show their compassion when they cancelled the first day of the Convention.
From my perch I’d say the elephant herd is moving in the right brand direction. The key will be what they do next to sustain and grow it in the coming months. Right now, the GOP web site is still pretty flat and low tech; they need to show new and diverse faces throughout their events and tell their stories; and, except for the convention, the energy level has been pretty low and most importantly, they’ll need figure out how to honestly welcome more diversity, moderates and all lifestyles to their party to maintain and build on this newfound high.
Now that I’ve got your attention, I love metaphors and feeling naked is a common one for entrepreneurs and small businesses.
The naked pitch and how to appear fully garbed.
Since the early days of my professional career I’ve been naked and unequipped many times with industry knowledge, experience and even skill sets, but that did not stop me from scoring new business and ultimately contributing to a client’s success.
In fact, the first piece of business I landed over 30 years ago that launched my career in marketing and branding was when I was totally naked of qualifications, credentials or formal education.
That’s right, I was hired over several other individuals who had a history of not only marketing and branding expertise, but they had specific business sector experience too. I did this by shifting the focus of the presentation to what I did have and not what I lacked.
Five specific tips for winning business when you are competing against bigger and more experienced firms or professionals.
1) Project professionalism on all touch points.
Looking professional frames your value as thorough, thoughtful and competent. All details matter, from how you dress to what your business card, web presence and even social media content and photo look like.
2) Demonstrate evidence of success.
This means leverage every opportunity where third parties confirm that you know your stuff and can be counted on. This can range from highlighting media coverage to posting testimonials from industry peers and customers on your marketing materials and social media profiles.
3) Attitude aces everything.
Communicating a can do mind-set with confidence and a peaceful composure are critical to any relationship building process. Most business decisions have a risk evaluation factor in the decision formula. If a prospect really likes you, trusts you and believes you won’t make them look bad, you’ll earn points that weigh in more than specific experience. Posture, choice of active words, (like I recommend, I believe and I am confident that) and a firm handshake can make a big difference in how the prospect perceives you.
4) Highlight strengths.
Being resourceful, organized and creative are a few of my top strengths. When I’m pitching anything, I cite examples where these attributes have brought other clients faster and better results.
5) Draw comparisons.
Tell prospects about other projects that had similar challenges to theirs and how you cracked the code and produced results. Common points of pain, customer profiles or even channels used can help reduce a prospect’s doubt concerning your abilities to get the job done.
Another side of naked.
Ian Percy, http://ianpercy.com a fellow business speaker recently shared “Why we like to get naked”.
Researchers at Harvard have gotten to the bottom of why so many of us are compelled to share our every thought, movement, like and want through media such as Twitter, Facebook, Foursquare, Instagram and Pinterest.
In a series of experiments, the researchers found that the act of disclosing information about oneself activates the same sensation of pleasure in the brain that we get from eating food, getting money, or having sex. It’s all a matter of degrees, of course (talking about yourself isn’t quite as pleasurable as sex for most of us), but the science makes it clear that our brain considers self-disclosure to be a rewarding experience.
Of course what your self-disclosing nakedness does for the onlooker is a totally different issue!
Either way being a bit naked or exchanging news about your every move can be a rewarding experience.
Need more naked? Just stumbled upon a good article to help earn SEO by being naked with Google too.
Creativity is the fuel for all progress in life and business. And the good news, CREATIVITY is within everyone’s reach. While some people are born with a stronger creative twist to their thinking, creativity is a skill that can be learned.
Developing a deeper creative mind is one of my favorite passions in life. I’m always looking for new resources and thought leaders that can help me produce more creative juice so I can enjoy my journey and achieve my goals.
Here are three books on the subject of creative thinking and enhancement methods that have helped me be more creative thus adding more value to what I offer the world, my clients, followers and friends.
If you are looking to boost your creative power, I highly-recommend you check these out.
Steal Like an Artist, 10 things nobody told you about being creative by Austin Keleon.
You can read this book in an hour. It’s quick, fun, entertaining and very inspirational. The author, Austin Kleon, shares a snarky, yet practical approach to improving your creative output. He cites many creative masterminds and exposes simple, immediate actions to open the flood gates of ideas from your mind. The book is small in size and good to carry on the go for when your brain gets stuck. Austin is also from Austin, TX, the land of many brilliant ideas.
Imagine, How creativity works by Jonah Lehrer
Jonah Lehrer is a modern day rock star/scientist when it comes to writing and thinking about creativity. He is a regular contributor to the Wall Street Journal, The New York Times and many other international pubs, which is how I discovered this profound and interesting thought leader. Lehrer contends that creativity is not limited to the chosen few, but is waiting for those who embrace the rut, think like children and love to daydream and grab it. He also unveils why traditional thinking about creativity, criticism, collaboration and brainstorming need to be trashed. Backed by science and presented in an easy to consume style, Lehrer’s book is a critical read for anyone in business.
Thinkertoys, the handbook for creativity by Michael Michalko
This book is my bible when it comes to creativity. I discovered Michalko’s work over ten years ago and it is my number one resource for exercises and tips to keep my brain creating at peak state. Need to light up your team, solve a big challenge or just better understand how the mind works? This is an amazing book. I especially like the way it is organized. All chapters are summarized by a blueprint and big takeaways, so you can quickly access methods and apply them to your situation.
Need more? You may also want to check out my A to Z Creativity eBook. It’s packed with 26 daily actions that I live by.
“Creativity is contagious. Pass it on!” Albert Einstein.
I know first hand social media can be a valuable, income generating tool.
My social media efforts have landed me business (a million dollar contract in 2008), sold books and products, aided my international media presence and hooked me to important resources and new friends.
Social media can provide a garden of goods that are aligned to your goals, or it can make you feel like your endless efforts produce no more than a crop of crappy connections that suck time and don’t produce a worthy return on your investment.
Follow these tips and your odds of success will increase.
1.) Tend your efforts based on a plan with goals, strategies and tactics. I write 80% of my content in one scoop at the beginning of the month. I also update a content bank in Excel to store future ideas.
2.) Automate as much as you can. I use Hootsuite to manage scheduling and tracking.
3.) Carefully mix personal with professional content along with your strengths and your vulnerabilities. This strategy will keep you interesting and human.
4.) Promote others. It’s the best fertilizer around.
5.) Provoke. Progress doesn’t happen when everyone agrees with what you think.
6.) Have the big guns ready behind the seductive links, lines and comments. A click through means nothing without the real value you provide. Your website, blog, products and services must walk the social talk.
7.) Master the craft of being a concise, punchy, smart and entertaining word smith or hire someone who is.
You’ve experienced a brand earthquake. A recession hit. Your once-successful retail company was forced to declare bankruptcy. Everything around you has crumbled, your credit has been destroyed and all that was once working for you and familiar to you is now gone, including most of your customers.
But suddenly, after a year of reorganization, legal battles and a production freeze, you have new investors. And you’re in charge of leading the brand turnaround—introducing the new face to a 30-year-old store brand.
For a shaken brand that has lost its core buyers, the goal is to find the new and former buyers who will forgive and forget past missteps and love the brand like it was loved once before.
To bring your brand back to its glory days, you’ll need to create new brand momentum, excitement and desire. All while resources are still tight and you have the giant task of changing tarnished perceptions about the old brand.
In my recent book, Brand Turnaround, I take readers through the journeys of more than 75 brands, exploring how they managed to bounce back from blunders and turn themselves around. Along the way, I identify what I call Game Changers—seven key concepts to brand transformation. Staying relevant is one of these Game Changers.
Staying relevant means to:
- Solve complex problems with simple answers.
- Keep eyes and ears on the market, watch trends, converse and listen.
- Walk in the shoes of stakeholders, whether customers, employees, investors, vendors or even critics.
- Understand the buyers’ value system.
- Identify strong segments of the top buyers’ base.
- Don’t want to or attempt to please everyone.
- Be fluid and flexible.
- Be able to detach to the past if it’s not working today.
Especially, when a brand is emerging from a dark space, it’s temping to want everyone to love you. No retailer or any business wants to miss a sale, but that’s the kiss of death in brand turnaround. If you try to be everything to everyone, you will end up being nothing to a lot of people.
As a brand leader you must focus on the most meaningful aspects of your brand—the ones that make buyers loyal, make them love the brand and want to tell their friends about it.
The very essence of brand relevance is
- The magnet that attracts new buyers and attention.
- The connection to common values and concerns.
- A relationship to exchange shared interests.
- A two-way dialogue that demonstrates that you care (you can do this by educating buyers, treating them well and never forgetting them).
- The application of your brand to their world and its needs.
- A clear message that convincingly tells buyers what’s “in it for them.”
Follow these steps, and you’re on your way to being a relevant, turnaround brand of choice.
1) Gain insight.
Identify and understand who your top customers are
This may require conducting research. In the long run, it will be a worthy investment. Your goal is to identify the customers who have the most influence with others like them, who will recommend you often, who will be repeat spenders and whose lifetime value to the business is the greatest.
You can’t please everyone. Go for your core buyers, those who matter most. I’m a strong believer that 80% of your best business comes from 20% of your market. Use segmented, strategic communications and relationship-building programs to get your core target buyers back on board with your brand.
Next you must understand what matters to these top customers and prospects, not what matters to you or your marketing department
To do this you must study buying trends, ask questions, identify common values that provide emotional satisfaction and also set up multiple dialogue channels for two-way conversations about your store, its products and the buying experience.
2) Innovate—with new solutions, recycled ideas, a mix of both.
Providing buyers with first and fresh answers to their needs and challenges not only positions you as a problem solver and savior, but it opens up many opportunities for brand exposure in the media, word of mouth and social networks.
3) Add extra value to your offerings.
Increasing the value you offer can be the difference in a buyer selecting you over one of competitors. Whether this is a tangible or intangible item, improving with more and relevant offerings count.
4) Deliver an amazing experience.
The customer experience is a three-point opportunity to be relevant. Consider the touch points before they buy, at the time of transaction and after the purchase. Include visuals whose look and feel go along with operational ones.
5) Listen and communicate.
Building brands is no longer a one-way monologue from the company. Today all brands, especially those in turnaround mode, must listen a lot and then communicate in ways that your buyers prefer. Two of the most powerful tools available to big and small companies are social media and live observations with customers. This means get social, participate in high-traffic social networks in a conversational way and pay close attention to what happens with customers and your team in the store and in other venues.
6) Stay flexible and current with economic and societal changes. This means embracing change.
Maybe you were a niche retailer at your peak. No one else offered merchandise with quite the same essence as you. But during your time out of production, other companies popped up and attempted to cash in on your niche market. You’re no longer as unique as you were before. What now?
Finding relevance doesn’t automatically guarantee sustaining relevance. At any moment, your brand could begin to lose it.
These things often happen:
- Brands grow, and with that comes bigger marketing departments, more audiences to cater to and larger committees to appease. Suddenly brand relevance is so watered down that it’s not serving the brand base or producing the outcome that everyone wants.
- Brand leaders can’t see the big picture because they are caught up in the details. They don’t recognize the problem because they are relying on old ways of researching and thinking.
- Brand leaders are reluctant to push out into new categories that they create, can own and rule for fear of failure.
At the end of the day, ask yourself: is your brand relevant? Is it clear on what’s in it for the customer and does it bring a high level of emotional satisfaction?
This article is based on content from Karen Post’s latest book Brand Turnaround (McGraw-Hill 2011).
My friends and business colleagues often ask me, “How do you constantly produce so much stuff, ideas, stories, images, books, products and speeches?!”. The answer is simple. I consume this delicious cocktail, straight up daily, which let’s me get more done and have more fun!
Start with ample sleep, for me it’s 8 hours.
Eat often, at least five small meals with protein daily.
Set accountable goals, daily (one or two is fine).
Meditate and do deep breathing, even if it’s 5 minutes.
Pay attention to what you experience.
Hang out with people smarter than you.
Exercise, for me it’s tennis.
Read, books, labels, faces, bumper stickers, the WSJ.
Journal good ideas.
Ask questions that feel stupid.
Whip through magazines, daily (notice headlines, photos and ads).
Limit hard problem solving to two-hour sessions at a time, break for food, fun or exploring.
Watch spectacular performances.
Observe super successful people.
Push yourself 20% more than your comfort zone welcomes.
Enjoy the fruits of your production.
Time to reinvent? Jumpstart your business or your career with this simple, easy to follow Reinventing you Ta-Do list.