Book review – Army of Entrepreneurs by Jennifer Prosek
Jennifer Prosek, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications where she leads many of the firm’s key accounts. Her offices are located in New York, Connecticut and London and with over 70 working professionals, the firm ranks among the top 35 independent public relations firms in the US. You could definitely say that she knows how to run a business or, should I say, how to gather an army of entrepreneurs. Want to know the secret?
The Brand Buck Stops with You
60 Minutes is at the door are you ready to defend your brand? The business world is uncertain, risky and forever changing, it's no surprise that your brand will probably face some rocky roads throughout its lifetime, along with a little uninvited media attention. Whether due to a natural disaster, a product recall, a competitor’s maneuver, bad judgment, a customer complaint or some other factor, your brand strength could be put to the test when you least expect it.
Getting Back To Work: Branding Makeover With Karen Post
Daytime "Daytime" knows many are hurting in this down economy and many people out there are unemployed and having trouble finding a job. Well we want to help so all this month "Daytime" will be [...]
Brand Turnaround featured brands
Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised I will post the list of Brand [...]
Brand Turnaround resources
Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised in the book I will post and [...]
8 steps to recovery from a CEO misstep
Live.Foxnews.com the national news outlet invited me to share my thoughts on CEO's reputation and behavior and their brands. They wanted to know if leadership behavior impacted consumer buying and what are some tips for [...]