1805, 2015

Your brand is your canvas – How to repaint the story

After only five days at the Grand Velas Resort, my opinion is completely different and now positive. This organization understands brand management and they, along with the help of a handful of other great experiences, turned me around.

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2204, 2015

The best thing you can do for your brand in 60 minutes or less

The best thing you can do for your brand in 60 minutes or less

Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.

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403, 2015

The well of original ideas is dry.

The well of original ideas is dry

As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.

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1802, 2015

A fast lane to stickier brand messaging

A fast lane to stickier brand messaging

Time is money, and it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point?

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902, 2015

Super Bowl: Branding trends for 2015

Super Bowl: Branding trends for 2015

You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.

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1911, 2014

Caffeine, cookies and luxury cars.

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