The well of original ideas is dry. As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
Branding tips from the road warrior.
This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have […]
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from companies I do business with. Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially when they are tied to an experience that has caused you a lot of stress -- like when your Internet goes down or your computer locks up. Next thing you know is that you are behind on your work. Not five seconds after you hang up with a technology support person whose English is not the best calls you to find out how their brand performed.