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Brand up baby! Be deliberate, distinct & downright amazing.

  • Missing opportunities because of low-market awareness?
  • Losing customers to competitors because of price?
  • Employees operating with a divided purpose?
  • Or having a tough time recruiting superstar talent?

Karen Post’s branding expertise helps fix these challenges. Known by many as the Branding Diva®, Karen helps organizations and individuals STAND OUT with a strong brand. We call it Brain Tattooing; the art and science of planting your company’s unique message in the minds of the buying market.

Read Karen’s latest blog post

  • What all businesses can learn from Subway’s mess

What all businesses can learn from Subway’s mess

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators found more than 400 illicit videos in his Indianapolis home.
  • Creativity

3 places to find inspiration & test your brand tone

Every weekend I have a few routine things that I do to fuel up my mind and creative thinking. Here are three worth checking out.
  • shoes

Critical step in any great brand – Walk in the customer’s shoes… often!

Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.