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Brand up baby! Be deliberate, distinct & downright amazing.

  • Missing opportunities because of low-market awareness?
  • Losing customers to competitors because of price?
  • Employees operating with a divided purpose?
  • Or having a tough time recruiting superstar talent?

Karen Post’s branding expertise helps fix these challenges. Known by many as the Branding Diva®, Karen helps organizations and individuals STAND OUT with a strong brand. We call it Brain Tattooing; the art and science of planting your company’s unique message in the minds of the buying market.

Read Karen’s latest blog post

  • ice

Something I don’t usually talk about

Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If […]

  • avis

Avis, you need to try harder

For more than fifty years, Avis’ battle cry was “We try harder”, leveraging their number two status against auto car rental rival, Hertz. During that time, Avis significantly closed the leader gap and became a […]

  • Party Perfect – Even When Something Falls Short 1

Party perfect – even when something falls short

For the past few years, local Tampa law firm Hill Ward & Henderson has hosted an event that honors businesswomen. About 6 weeks before the event they send out a pre-invite so that busy guests […]